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Vovéo Marketing Group Launches Version Two of In-House Content Management System
Malvern PA., March 2008 – Vovéo Marketing Group announces the release of version two of its internally developed content management system (CMS).
After the overwhelming success of the initial version of CMS which was released in January of 2007, Vovéo has just released an improved version of the solution. The new release features strong SEO capabilities, improved form handling and enhanced content management capabilities for unstructured.
Vovéo stated the need for robust SEO functionality as one of the primary drivers for the release. A leading force in Marketing in the technology arena, Vovéo provides SEO services for an ever-growing number of its clients and saw the CMS enhancement as a unique opportunity to further improve their organic search results. “All too often, companies feel they have to sacrifice SEO in exchange for CMS functionality – with this release, it is no longer a trade-off that our clients have to make”, said Sam Damico, Vice President at Vovéo. Determined to give its clients the necessary tools to maximize their search ranking, Vovéo’s development team implemented a host of SEO capabilities including friendly URLs, title overrides, control over meta keywords and descriptions, user-defined URL re-directs, and dynamic publishing of a version 0.9 standard sitemap.
Also featured in version two of the CMS are enhancements that enable the administrator to manage unstructured content such as widgets - highly customized ‘code snippets’ that are commonly used in the creation of display ads or as a means of integrating RSS feeds or other non-standard forms of content. The CMS also adds a more robust solution for form handling that enables administrators to easily customize and re-purpose standard forms as well as accommodate new forms.
Vovéo expressed that the update will be deployed to all of its existing CMS customers with little to no disruption to their existing sites. In addition to the many administrative benefits, the company expects the new system to have an immediate positive effect on their clients’ search rankings.
About Vovéo Marketing Group
Vovéo Marketing Group is a full-service marketing agency, headquartered in Malvern, PA. The 14-year-old company combines advanced marketing strategy with flawless execution to achieve unparalleled levels of efficiency and quality control. Unlike other marketing agencies, Vovéo possesses a unique blend of strategic marketing expertise and technological capabilities that enable complete integration of marketing and technology – driving maximum results for its clients. The agency is known for its accomplishments in Corporate Branding and Communications, Marketing Strategy and Messaging, Advertising, Web Development, Interactive Applications Development, Search Engine Optimization, Search Engine Marketing, and Lead Generation Programs. Vovéo’s service-orientation and commitment to results has yielded a loyal customer base that spans a wide range of industries, and is comprised of small emerging businesses, as well as large marquee clients.