SEO-SEM
With the majority of web traffic coming from major search engines like Google and Yahoo, companies must leverage these search giants to accomplish their online goals and objectives. Vovéo combines nearly 15 years of sales and marketing experience within the information technology marketplace to help companies maximize results.
Search Engine Optimization
Search Engine Optimization is a complex task that is both an art and a science. By leveraging the right combination of technical proficiency and marketing ingenuity, we can drive your company to the top of search engine rankings and improve your communication effectiveness at the same time.
Vovéo SEO services are designed to serve two masters: search engines & site visitors. By evaluating both perspectives, we are able to ensure that not will our site attract visitors, they are more likely to be qualified and primed for your product and services offerings. This holistic approach not only increases organic search performance but also helps enable the achievement of online goals like higher sales conversion and increased capture rates to build quality prospect lists.
Search Engine Marketing
In addition to Voveo’s comprehensive SEO Services, we also offer Search Engine Marketing (SEM) services to help you get the most out of your online initiatives. A well-constructed and carefully managed Google AdWord Program provides a low-cost, low-risk yet powerful promotional avenue to drive more qualified traffic to your site. In addition, AdWord programs also provide a way to evaluate the effectiveness of keywords and messaging that traditional web analytics simply don’t provide. When used in concert with Google Analytics, the combination of insight and results can extend well beyond the web to highlight trends in your market.
In performing SEM, we work closely with our clients to identify the core product and service attributes, as well as key customer attributes, to build out customized Internet advertising campaigns, leveraging market-leading platforms such as Google Adwords. Beyond the development of core keywords and ads, Vovéo often assists with the ongoing management of long-term search marketing strategies, with proven results in driving web traffic to targeted levels within pre-defined advertising budgets.