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Conveying Leadership through Web Site Design - Safeguard Scientifics, Inc.
Challenge - Convey a Strong Corporate Image Via the Web
Safeguard Scientifics (NYSE: SFE), is a holding company that provides capital, strategic, operational and management resources to growth stage technology and life sciences businesses. Safeguard approached Vovéo after learning one of their partner companies had successfully completed a web revitalization with us. Having recently gone through a re-branding exercise, Safeguard felt that their web site design failed to adequately convey the company’s rich value proposition, strong management team and dynamic family of partner companies. Turning to Vovéo, they requested our support and advice in planning a new site that would not only better serve their partners, prospects and investors but would elevate Safeguard’s brand and visibility within its market sector. The company also was suffering from a cumbersome, unwieldy content management framework that made site maintenance extremely difficult.
Solution - A Web Site Should Accurately Convey a Company and its Values
As is normally the case, Vovéo quickly engaged the Safeguard management team in an in-depth analysis to determine the company’s short and long-term goals for the web in addition to the informational needs of the respective audiences. Employing our team’s cross-functional expertise in both business and web technology, we assessed Safeguard’s needs from a strategic perspective of maximizing the user experience, brand equity, search engine optimization and ongoing efficiency of site maintenance.
A key insight Vovéo developed and integrated throughout the new site planning was the ability to leverage Safeguard’s portfolio companies to elevate Safeguard’s own visibility, and conversely utilizing the new Safeguard site to elevate these partner companies – in terms of SEO and public visibility. We further determined that Safeguard was not fully leveraging one of their greatest assets – their own management team.
Results - A Web Site Design Recognized by Others as a Leader in its Market
Vovéo crafted a state-of-the-art web site site which delighted Safeguard, and that features unprecedented usability, strong brand & identity reinforcement, and a custom content management system that makes site updates virtually effortless – for even the most non-technical users. Its exceptional design and functionality has generated notable industry recognition for Safeguard, being compared to top global tech sites and receiving a “Best-of-the-Best” ranking by a well known industry web technology guru. And powerful SEO functionality now provides Safeguard increased traffic and visibility to investors and entrepreneurs alike. Vovéo continues to serve as Safeguard's marketing agencey, having delivered collateral, e-campaigns and a variety of other marketing-related services.