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Real Results for a Virtual Company - Sagent Solutions
Challenge - Transform Vision into Reality
Sagent’s founders came to Vovéo as seasoned tech industry experts with a powerful, early vision for benefits of IT virtualization for enterprise computing. They sought Vovéo’s expertise in transforming that vision into a high impact company presence – from naming to messaging to visual identity and development of an advanced web presence that would provide the firm with instant impact and credibility. To fully capitalize on the opportunity to lead the marketplace in this rapidly emerging space, the firm needed to achieve these goals and aggressively begin business development all within a very short timeframe.
Solution - Education is Key in an Early Adopter Market
Vovéo worked closely with the company’s executive leadership to fully understand – and to help define – the company’s value proposition. Following extensive market analysis within the space, we developed a name and accompanying URL that communicated the wisdom, experience and expertise needed by a groundbreaking firm in this space. Drawing on our past knowledge of enterprise IT solution consulting, we developed a commanding visual brand & identity. Our web team collaborated with design and content experts to architect and produce a standout web presence for the firm, along with a strongly branded collateral suite.
Seamlessly integrating with the launch of Sagent Solutions to the marketplace, Vovéo created a comprehensive, closed-loop direct marketing campaign to simultaneously educate the marketplace, establish Sagent’s thought leadership, and inspire early adopters to take action. This combined branding, market conditioning and lead generation effort leveraged Vovéo’s expertise in development of strategic partner funding to maximize the company’s momentum out of the gate.
Results - A Big Brand for a Big Idea
Through a tightly executed strategic vision and tactical approach, Vovéo was able to help take Sagent from a ‘virtual idea’ to a recognized leader in the space, rapidly earning the respect and attention of global technology leaders. Through successful development of a ‘big company’ web presence, market conditioning via webinars and online promotion, and ongoing demand generation campaigns, Vovéo helped to entrench Sagent and to generate significant opportunities for the firm, finally leading to its acquisition by Versatile Systems - a diverse technology solutions provider with offices coast-to-coast as well as in Canada and Europe.