« Read all Case Studies
Roping an Exciting Web 2.0 Brand - RedLasso
Challenge - Establish a Brand that will be Recgnized by Millions
Familiar with Vovéo’s work from his days at V-SPAN, Ken Hayward, CEO of RedLasso, approached Vovéo in August of 2006 in need of a brand identity. The company had recently secured an angel round of investment based upon an innovative technology that offered near real-time search to broadcast audio and video. Never short on lofty goals, Ken posed the challenge to Vovéo: design a logo that will leave a positive and lasting impression on potentially millions of viewers.
Solution - Avoid the Obscurity of Web 2.0 Brands
While not unaccustomed to big challenges, Vovéo was immediately faced with the task of taking the mental image of an antiquated lasso and parlaying it into a brand identity that was commensurate with the excitement of RedLasso’s service and the buzz of Web 2.0. We quickly concluded that excluding the lasso from the brand was not an option – in fact, quite the contrary. The image of lassoing unstructured video and audio assets and making them searchable was central to the service the company performed.
Result - The Power in Numbers
The result of our branding exercise was a logo that not only incorporated the lasso in a modern stylized fashion, but also contained the first initial of the company name. Nearly two years later, RedLasso is quickly becoming a household word -- currently the darling of bloggers around the globe and key piece of service infrastructure for clients such as Greater Media and XM Satellite Radio, some estimates show RedLasso player loads numbering in the tens of millions monthly.