« Read all News & Press
Vovéo Marketing Group Leads Successful Channel Partner Workshop at Channel Vision Conference in Denver, CO
Malvern, PA, April 2007 – Vovéo Marketing Group was recently selected by 4-Profit, LLC to lead a vital workshop at their Channel Vision Conference, an annual event held exclusively for business owners and principals of leading technology Service Providers, Resellers, and Systems Integrators. 4-Profit invited Vovéo President and founder, Mary Bea Damico, to lead a workshop discussion on marketing best practices for tech sector channel partners.
Vovéo was selected based on its long and innovative history in helping OEM’s to establish, recruit, and engage indirect selling channels. In addition, the firm has a long history of success in working with individual channel partners to achieve new levels of success in business critical areas such as branding, messaging, efficient lead generation, customer relationship development and effective vendor partner relationship management.
“Channel partners across the spectrum struggle with a number of common issues. In an often-crowded marketplace, developing a unique identity, incisive messaging and closed-loop sales development strategies are crucial to long-term success”, noted Vovéo founder Mary Bea Damico. “All too often channel partners become lost in the brands of the product companies they represent, which is a slippery slope for their businesses. In addition, they rely too heavily on tactical, one-off programs driven by marketing co-op dollars from their key suppliers. Our goal is to make resellers more self-reliant and proactive in their marketing. In the end that makes them better partners across the board.”
Vovéo Marketing Group has worked extensively with 4-Profit and many of its clients to help them achieve true vendor independence and a sales-driven approach to marketing, building on its years of success and expertise on both sides of the vendor-channel partner relationship. Having successfully performed extensive channel development work for leading technology OEMs like Sun Microsystems, SAP and Fiberlink, Vovéo offers the strategic expertise needed to efficiently develop new channel partners and programs. And having worked with countless technology VAR’s and SI’s to maximize the value of their OEM partner relationships, Vovéo possesses unparalleled experience in helping partners achieve standout branding, communications and sales pipeline development.
About Vovéo Marketing Group
Vovéo Marketing Group is a full-service marketing agency, headquartered in Malvern, PA. The 14-year-old company combines advanced marketing strategy with flawless execution to achieve unparalleled levels of efficiency and quality control. Unlike other marketing agencies, Vovéo possesses a unique blend of strategic marketing expertise and technological capabilities that enable complete integration of marketing and technology – driving maximum results for its clients. The agency is known for its accomplishments in Corporate Branding and Communications, Marketing Strategy and Messaging, Advertising, Web Development, Interactive Applications Development, Search Engine Optimization, Search Engine Marketing, and Lead Generation Programs. Vovéo’s service-orientation and commitment to results has yielded a loyal customer base that spans a wide range of industries, and is comprised of small emerging businesses, as well as large marquee clients.