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Challenge - Create Messaging as a Foundation for Growth
As a fast-growing public company specializing in mobile technology, InfoLogix engaged with Vovéo to help take their marketing to a new level. InfoLogix had multiple messages and websites for their two key audiences, healthcare and commercial enterprises, and wanted to simplify their approach, laying the groundwork for new revenue streams and making inroads beyond their traditional buyers and decision makers.
Solution - Consolidate Messages and URLs into One Powerful Web Site
Vovéo teamed with InfoLogix to craft their new messaging matrix while designing a new look and feel for the company’s extensive suite of collateral. During this time, we also rebuilt InfoLogix’s website from the ground up on our content management system, consolidating three disparate websites into one focused domain spanning more than 200 targeted pages of information.
Results - Messaging that Keeps Pace with Growth
In the time since InfoLogix and Vovéo begin working together, InfoLogix has experienced continued growth organically and through acquisition. Our constant contact has allowed InfoLogix’s marketing efforts to keep pace with the rapid movements of their corporate leaders while the new infologix.com is an active selling engine to capture leads and facilitate the gathering of information for prospects.